a creative prompt tool

Reframe is an online creativity tool that can generate ideation prompts uniquely customized to data related to your project - try it out here


ideation tool, customised, serendipity

methods: design research, user interface design, programing, academic writing
technologies: Html, CSS, Javascript, d3, Adobe creative suite


how can we see a concept from a new perspective?

Creativity often comes from reframing ideas into new contexts, new scales and new functionalities. Serendipitous juxtapositions can help us see the problems we are tackling from a totally different perspective which can often inspire new associations and ideas.

Reframe is a tool to help creatives do just that. You upload the text that's been inspiring you recently--websites you've been perusing, papers you've been reading, the random notes that you've been writing--and the tool juxtaposes it in unexpected ways to help provoke new associations and inspire radically new ideas.

These prompts will not always 'make sense'; but that's the point! Allow yourself to embrace associations that seem irrelevant, use your imagination to inspire new interpretations and connections, and let this tool help disrupt your thinking...

Reframe creative prompt tool integrated into a more tangible, interactive ideation 'drafting' table

Here's how others have customised the prompts for their own projects: Designing the Police, Designing Micromaterials, Reconfiguring Usefulness (adapting Sam Hecht's Usefulness in Small Things) & Reconfiguring Truisms (adapting Jenny Holzer's Truisms)


presented at corporate workshops & academic conferences

- Presented at corporate innovation events including organizations such as Samsung, Google, Steelcase, IDEO, Deloitte, Estee Lauder

- Published in The Design Journal as part of the proceedings of the 13th International Conference of the European Academy of Design: Running with Scissors, Dundee 2019

- Published in the proceedings of the 12th International Conference of the European Academy of Design: Design for Next, Rome 2017


get in touch at pipmothersill at gmail dot com

A project developed at the MIT Media Lab by Philippa Mothersill (Copyright 2016)
Technical development assistance from Max Lever & supported by the Council for the Arts at MIT